Sunday, February 17, 2008
I may be a NYT addict, but my my true love, my media soulmate, is something I call the Idiotically Dinky News Outlet (IDNO, for short). I seek out IDNOs wherever I go: uber-local radio stations reporting on people's lost pet dogs, local television stations broadcasting wood-chopping demonstrations, church newsletters polling parishioners on their favorite cheese.
So I was thrilled to discover, on a table at the library the other day, something called the East Side Herald. The East Side Herald appears to operate from a closet-sized storefront next to Marsh. Advertising is entirely local and revolves around plumbing, heating, and cooling. This week's issue devotes its front page to an article entitled: "President's Day celebrates Washington, Lincoln birthdays." This is riveting stuff, people!
There are articles profiling handbell choirs, a piece on National Canine Weight Check Week, and a "sports rap" devoted to local high schools. And best of all, there are the classifieds.
I love the classifieds. I've always loved the classifieds. It's something about how huge, life-altering events (births, deaths, job changes, furniture sales) are squeezed into a couple of closely-printed lines of text. I like the dissonance between container and contained, between divorce and queen mattress set new $135 obo.
I found this one under notices:
ATTENTION KIM BXXXX. Your furniture & clothing are in storage. If you do not respond to this ad by Feb. 21, all of your household items will be sold. Contact Rob at 7XX-XXXX.
Tragedy in 25 words or less.