Saturday, November 14, 2009

Tell Me What You Want (What you Really Really Want)

As part of its recommendations service, Netflix has begun offering "taste preference" rows based on your rankings of the various movies you've watched. Rather than deducing what you'll like from your stated sensibilities, Neflix induces your sensibilities from what you actually like. In other words, NO MORE SELF-DECEPTION.

This is, quite naturally, alarming. No longer can I pass myself off as a fan of high-concept foreign films or Academy Award winners or penetrating political commentary.

Instead, brutally, I'm forced to confront my preferences for:
  • Critically-acclaimed romantic sexual awakening movies
  • British showbiz comedies
  • Quirky BBC TV shows
  • Independent dramas featuring a strong female lead
  • Emotional documentaries

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