Tuesday, December 25, 2007
Cheese is most excellent (Zeeminder, Yaeger, & Xi, 2006; Abels & Boudreau, 1999). Yet, a dearth of rigorous, carefully-implemented studies of Internet users' cheese-friendliness posed a challenge. The goal of the present study was to elucidate the connection between cyberspace and dairy, with particular attention to the following questions: Do Internet users like cheese? To what degree? How passionately? In accordance with the model of disembodied cheese response outlined by Simchack (2003), the answers to these questions were hypothesized to be: yes, nth, bodice-rippingly.
A questionnaire consisting of a single (all-encompassing) cheese-related question (see fig. 1) was administered to a representative sample of the Internet-using population (n=8). Participants were randomly selected via a pin-the-tail-on-the-donkey game played by the primary investigator.
Do you like cheese?
Reliability was assessed via tacking the question to a dartboard and hurling spitballs at it. Construct and ecological validities were gauged via tying the question to a medium-sized rock and hurling it off the top of the a Ford F150. Reliability and validity were established to be .99 and .96 respectively (Cronbach's Omega).
Percentage of respondents indicating yes: 12.5%
Percentage of respondents indicating definitely: 0%
Percentage of respondents indicating no question: 37.5%
Percentage of respondents indicating ooo baby!: 50%
Pieces of hate mail received: 1
Imaginary llamas ridden: 6
Results, analyzed via modified chi-square, were portentously significant (p<273,936)
The results of this study clearly indicate that 100% of Internet users have a favorable attitude toward cheese. Furthermore, 50% of you are Sybarites, 37.5% of you are Contrarians, and 12.5% are me. Further research is needed to determine why no one will admit to "definitely" liking cheese, as well as to parse the differential effects of variables such as socio-economic status, lactose intolerance, and orneriness on individuals' responses to cheese.
Abels, C. & Boudreau, E. (1999). Pass the Havarti: self-monitoring and the cheese plate. Cow Now, 5(5), pp. 3-27.
Simchack, P. (2003). Click me, I'm cheddar: representations of cheese in cyberspace. Journal of Fromagerie, 3(27), pp. 34-37.
Zeeminder, X., Yaeger, Z., & Xi, Y. (2006). I see cheese: the effects of visual acuity on cheese-acquisition strategy selection. Cheese, 101(8), pp. 92-107.